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    Saturday
    Apr282012

    Event Photography with Onsite Printing Photography brands any event

    When I was in Indianapolis recently I enjoyed the quietness the city offered. They don't call it NAP city for no reason. My client Catapillar had a customer appreciation reception and I was hired to provide onsite printing photography of candids moments of customers. Branding the name of the client on the photos that were printed out and given back to the clients that night help promote the event, spreads goodwill and increases opporutunities for the brand. 

    Monday
    Mar122012

    Using Mobile Technology at Tradeshows

    At your next tradeshow, you'll likely be competing with numerous organizations for the attention of a finite pool of attendees. Take into account, too, that those attendees have likely predetermined which booths they'll visit. The task of capturing (and keeping) their attention, therefore, is downright daunting. The solution may lie with mobile.

    Continual improvement of mobile technology has already made a significant impact on the world of tradeshow marketing. Consider, for example, how the use of QR (quick response) codes mirrored the adoption of smartphones. QR codes already allow attendees to interact, to a limited extent, with presenters and booths, but they also have the potential to make a lasting impact.

    A QR code provides a call to action that's usually more compelling than one that comes from thumbing through a mountain of brochures. The content—whether an app, website, whitepaper, or otherwise—is more likely to last longer on the attendee's smartphone than a leaflet might in a purse or pocket.

    But how can you take mobile interaction a full step further in a way that pulls people over to your booth and makes them stay?

    If you've ever been to a tradeshow with at least one very popular exhibit, you know that a cluster of people huddling around a booth causes a perpetual crowd in that area, with everyone gathering to see what all the fuss is about.

    Apply the following tips, and those running the booth next to yours will rue the day they had to compete with you.

    1. Build an interactive game

    A game has several obvious benefits: It allows your audience to engage with your brand and your brand's content, it serves as a great ice breaker, and it builds buzz. But a game is also memorable, a quality you shouldn't underestimate, considering the average tradeshow attendee visits at least two dozen booths.

    Don't make the game overly complex. The game should be easy, fun, and casual; but, ultimately, it should be tied to your value proposition. Make sure you test the game many times before unveiling it at the tradeshow. A game that because of glitches repeatedly force-quits, freezes, or displays error messages will do your brand more harm than good.

    2. Allow attendees to use their own devices to interact with your content

    What better way to get people engaged with your content and your offering than by enabling them to use their own smartphones and tablets to interact directly with your booth?

    Incorporate more traditional mobile marketing tactics, such as polls or text-to-win contests, with a custom-branded app. Give your booth a unique check-in so that attendees can share their experience via social media. Stay active on social media yourself by monitoring event hashtags on Twitter, for example, or even creating one of your own.

    3. Arm your employees in the field

    An employee equipped with a smartphone has access to an infinite amount of information. You can, for example, give your boots on the ground access to sales material that can be customized to the needs of individual attendees.

    The classic "show vs. tell" also comes into play here. If absorbing information first-hand has a greater impact on attendees (and it usually does), offer a presenter-led walkthrough via a tablet or a larger monitor.

    4. Appeal to as many senses as you can

    An effective tradeshow booth can't be static. Your booth needs to be dynamic and aesthetically pleasing, from the color scheme to the copy used in its materials.

    Make tablets available to anyone who walks up to your booth, and connect them to larger screens so they can get a full-sensory experience with visuals, sound, and touch. (As for smell and taste, maybe you can put out a plate of cookies. Everyone likes cookies.)

    * * *

    No matter which approach you take, consider how long your presentation will live. If you use a custom app, will that app need to be updated prior to your next tradeshow, or is all of its content transferable? Give yourself ample time to incorporate feedback from the event into the next iteration of the presentation.

    One key benefit of a mobile-equipped tradeshow booth is that it lends itself to easy information collection and measurement. Measure how often your team is accessing certain content to determine which information attendees demand and which information they are not interested in.

    Don't ignore metrics from the customized application or game offered at your booth. Measuring the length of interaction can give you insight into what needs to be improved.

    Apply the following tips, and those running the booth next to yours will rue the day they had to compete with you.

     

     

    Wednesday
    Feb082012

    FINAL DAY: NATE CONVENTION SAN ANTONIO, TX

    Like all conventions I cover there has to be a final day and today is it. I am still at the Henry B. Convention Center and will be here pretty late but that's okay. Currently I just finished editing and organizing the photos hopefully I can present the client the USB Thumb Drive full of my images. Carry my Mac Pro Book makes the job easy to complete so I can move to my next assignment in New York. Today I am finishing up the last of the breakout sessions and off to the expostion to capture images that will be used for marketing and advertising next years show. I like using a 100-400mm lens so I can compress and blur the background which helps to focus on the subject. Using a Mac Pro Book onsite makes the job easy and also allows me to work on the images during time that I have between my photo assignments. I love what I do and if you have any questions, suggestions or comments please feel free to post.

     

    Joseph Rodriguez

    Owner Professional Images Photography

     

     

    Tuesday
    Feb072012

    DAY 2 : NATE Convention San Antonio TX

    Today is another fast paced convention. Several breakouts at the same time and the exhibitors area  is underway for the ribbon cutting to happen late this evening. Carol Couglin heads the meeting for NATE is looking for strong images that tell a story so my images have to be right on. Luckily for me I bring my MAC to review, edit and generally go over all the images before I create the final USB Thumb drive of images to give her. 

     This image is an attendee sharing his throughts on the speaker's presentation who is in the back. Using a long lens helps to bring in the speaker who is by the way about 60 feet away. It woud be nice to have him sharp as well but when shooting with a 400mm lens the background is blurred out in dimmed lighting inside the meeting rooms. 

    Convention Photography is not as easy many think it is. 

    It's important to capture the feel of the meeting and as most meetings go it can be quite challenging so taking more than enough photos help to get the shot your client will like. 

    Any question, thoughts or suggestion please post below.

     

    Joseph Rodriguez

    Monday
    Feb062012

    Taking photos at Convention is always fast pace.

    DAY 1

    Capturing images for a convention can be fast and furious when you have 10 breakouts going on at once. Today I am taking photos for NATE (National Assn of Tower Erectors) in San Antonio TX.  I have 3 day at 12 hours each day. Taking photos of speakers, breakouts, receptions and also headshots to name a few requires great planning and good communication between the contact of this convention and myself.

    Before the first day I try to meet with my contact to discuss the details of the shoot and the schedule. Often there changes at that requires flexibiity which is critical to be a successful corporate photographer. Carol is my contact and she is great to work with. She has me all over the place so having comfortable shoes help to make the day easier for the constant walking.

    Today I have a studio setup to take photos of board members and also have breakouts and a reception to cover. Each day for the next three days I will post my experience and post some Photos.

    Joseph