Event photography

Headshot stations are crucial at conventions, tradeshows, and conferences.

Headshot stations at conventions and tradeshows have become increasingly popular in recent years. These stations allow attendees to get a professional headshot on-site without scheduling a separate photography session.

This blog post will examine headshot stations, their benefits, and why they’ve become such a popular event feature.

What are headshot stations?

On the exhibitor floor, there is a Headshot Lounge where attendees can have their professional headshots taken for free. There is a line of people waiting to take their headshots.

Headshot stations are portable photography studios set up at conventions and tradeshows. They typically have a simple backdrop, lighting setup, and a professional camera and photographer.

Attendees can approach the station, have their photo taken, and receive a digital copy of their headshot via email, which is a feature that Professional Images Photography has created and, in addition, captures emails and names for marketing opportunities.

attendees waiting to get their headshots in the headshot lounge in Austin, TX Convention Center

Why are headshot stations so popular?

There are several reasons why headshot stations have become a popular feature at events, tradeshows, conferences, and conventions.

For one, they provide attendees with a valuable service they would otherwise have to go out of their way to obtain.

Instead of scheduling a separate photography session, attendees can approach the headshot station during a break and take their photos on the spot.

Headshot stations also add an element of professionalism to events.

By offering attendees the opportunity to get a high-quality headshot, event organizers demonstrate that they care about the attendees’ professional image and are committed to providing them with valuable resources that can help further their careers.

Additionally, headshot stations can be a great way to attract attendees to a particular booth or area of the event space.

By advertising the presence of a headshot station, organizers can draw more people to a specific location and increase the visibility of their brand or company.

Benefits of headshot stations

There are several benefits to offering headshot stations at conventions and tradeshows.

For one, they provide a valuable resource to attendees that can help them further their careers. A high-quality headshot can be used on various professional platforms, including LinkedIn, business cards, and company websites.

Headshot stations can also help to increase engagement and attendance at events. By offering attendees a valuable service they can’t get anywhere else, organizers can create a buzz around their event and draw in more people.

Finally, headshot stations can be a great way to generate leads.

By offering attendees the opportunity to have their photo taken, organizers can collect contact information and follow up with them after the event. This can help increase the event’s ROI and turn attendees into potential customers or clients.

Conclusion

In recent years, headshot stations have become an increasingly popular feature at conventions and tradeshows.

Organizers can increase engagement, attendance, and lead generation by offering attendees a valuable resource they can’t get anywhere else.

If planning an event, consider adding a headshot station to provide attendees with a professional, convenient, and unique experience.

If you would like more information, please get in touch with us at www.proimagesphoto.com or send us an email at rfp@proimagesphoto.com

The New normal for Conventions, Events and Tradeshows

Since June of 2021 I have provided Convention, Events and Tradeshow Photography to 5 major conferences and conventions and several headshots stations. I can say I have been free of getting COVID and do get tested.

Convention Photography of Convention Attendees, some wearing masks and other no mask during a breakout session.

The meetings planners perform an incredible job, posting signs encouraging attendees to wear masks even if you have not been vaccinated. In addition, there are signs throughout with hand washing reminders, social distancing of 6 feet.

There is always plenty of hand sanitizer stations in the meeting rooms, outside the foyer’s and even in the bathrooms. On the Tradeshow floor I have notice that just about every other booth offers hand sanitizers and masks with their logo.

As a Convention and Event Photographer I am truly in the middle of all the attendees.

Running around as a Convention and Event photographer I need to be everywhere and at times in the middle of many attendees. I do wear my mask as much as possible. Many groups that hire me know I do not stand still very long. Always moving fast to get to the next good shot. The mask does make it hard to breathe but I still do my best. This new normal of some wearing masks and others that do not wear masks at Conventions, Conferences, Tradeshows, Headshot Stations and Events are here to stay.

Between breakout sessions.  Convention Photography by Joseph Rodriguez owner of proimagesphoto.com

My conversations with attendees regarding this awful COVID disease has been very mixed.

One attendee I was talking with did tell me they got vaccinated. She was not wearing a mask but was still concerned and would wash her hands many times a day if she felt she was touching surfaces that others touched. In addition, she would be careful to not touch too many surfaces so she uses a tissue to open a door or enter a code on a machine.

Another attendee told me that she feels that this will soon be behind us but the problem is that many that do not get vaccinated will only cause this to stay here further. Opinions are very mixed but what I have seen is that everyone is doing their best to be safe. Networking in person is important and builds connections that zoom cannot.

Convention Centers are adapting to fight COVID and other airborne viruses with INTEGRATED VIRAL PROTECTION (IVP)

Recently less than 14 days ago I provided Convention Photography at the George R. Brown Convention Center. Did you know that in early September 2020, the George R. Brown Convention Center (GRB) was the first convention center in the country to deploy the Integrated Viral Protection (IVP) system? This initiative is in partnership with Monzer Hourani, inventor and founder of IVP and CEO of Medistar Corporation. Houston-based IVP made international news in early July 2020 when it introduced the world’s first biodefense filtration technology proven to eliminate SARS-CoV-2 (99.999%), anthrax spores (99.8%) and other airborne contaminants through a heated filter without impacting the temperature of the ambient air.

This is the beginning of positive change to large scale venues all over the world and those that don’t do this will probably find that they will have to adapt. I am sure more technology will be integrated to venues to keep everyone safe.

I provide exhibitor and tradeshow photography and I have seen some changes that I feel also will stay.

Convention and Event Photography of Vision Source 2021 in Houston Convention Center. ©Joseph Rodriguez | proimagesphoto.com

Exhibitors and Tradeshow booths often have equipment or interactive model of some type to show the attendees and many are often interactive so the prospective customer will engage with the device or machine. What I have seen is that each time before and after, the exhibitor will clean the device with disinfectant before the next person engages. Some tradeshow booth attendants will present and show the attendees the device or machine with no engagement from the attendees. Providing safety in a COVID era is important at all levels.

Face masks really make it hard to communicate during meetings for in-person events and conventions.

Masks are highly encouraged even if you are vaccinated. I did some research and found this interesting. The National Institute of Deafness and other Communication Disorders state that about 16 percent of Americans has some degree of hearing loss and about half are younger than 65 years old. So, to this percentage of people, lip-reading is critical and is lost when others wear masks while speaking.

Everyone else that has no hearing issue there is also a communication disconnect with masks. Chris Frith, PhD professor emeritus of neuropsychology at University College London who has studied the role of facial expressions in communication, adds that people could misunderstand the words others are saying if they can’t see others’ mouths moving as they talk.

Convention photography of female smiling in a breakout session. ©Joseph Rodriguez | proimagesphoto.com

In addition, during networking or breaks for example, words alone cannot communicate feelings, thoughts or attitudes which is important for social and emotional bonds between people.

Smiling is a meaningful social cue for attendees, sponsors, and tradeshow staff.

When a person walks past someone whose they cannot see their facial expression it is hard to gauge if they are approachable or friendly. I have been looking at eyes lately to gauge that social cue but this is still a work in progress.

Face shields are an option but I have not seen this at any meeting yet.

Convention, Conferences and Events will survive COVID!

The goal is to wear our masks as much as we can, wash our hands and to be vaccinated. The meeting industry will survive this moment in time. It seems just like yesterday it was March 2020 and the world stopped.

Tradeshow and Exhibitors with attendees. ©Joseph Rodriguez | proimagesphoto.com

So the new normal for Conventions Events and Tradeshows will be here with us for sometime. I hope that we can one day get back to true normal and until that time let us continue to be safe, wear our mask when possible and if not vaccinated please do, if not for you, then for your loved ones. Stay strong and please share this post.